NYC Guerrilla Marketing

NYC Guerrilla Marketing

Oct 17, 2010

When your average marketing and advertising just won’t do, our NYC Guerrilla Marketers are ready to get any job done!

Guerrilla Marketing has become ever more used for one simple reason: it works like no other marketing: to maximize your profits and minimize your investment.

Small and large businesses alike have applied the principles of Guerrilla Marketing because of their simplicity, common sense, and record of being proven in action. One of the main reasons that businesses fail is lack of marketing insight. Guerrilla Marketing provides that insight.

Guerrillas are never stopped by analysis paralysis. Don’t let it stop you.

Many business owners realize the simplicity of marketing, but just don’t know where they should begin. Analysis paralysis stops them in their tracks. So many tasks. Where to start? So they don’t start. They know what they must do, but don’t really have a plan, so they make disconnected efforts to achieve a hazy goal. When they don’t see encouraging results right off the bat, they lose confidence, if any existed in the first place.

If there’s any correct time to start, it’s right now. If there’s any proper place, it’s right where you are. You’ll never feel you are completely ready, so you may as well begin immediately.

If there’s any secret to be learned, it’s the secret of taking action and never stopping.

Marketing is not an event, but a process. How long does the process last?

An insight for you to embrace is that a guerrilla marketing attack is neverending. It has a beginning, a middle but never an end, for it is a process. You improve it, perfect it, change it, even pause in it. But you never stop it completely.

Of all the steps in succeeding with a guerrilla marketing attack, maintaining it takes the most time. You spend a relatively brief time developing the attack and inaugurating it, but you spend the life of your business maintaining, monitoring and improving your attack. At no point should you ever take anything for granted. At no point should you fall into the pit of self-satisfaction because your attack is working. Never forget that others, very smart and motivated competitors, are studying you and doing their utmost to surpass you in the marketing arena.

Growing takes work. Leaping takes courage. Effective marketing takes experience. We will guide you every step of the way Р from brand and identity development to marketing and communications to advertising, public relations and new media to website design and development to success.

Your customers expect to be targeted by advertising on a daily basis, but they most likely don’t expect to witness or participate in a guerilla marketing event. This element of surprise may well be guerilla marketing’s greatest asset: It catches prospects off-guard for both high impact and high recall. Just as important, the element of surprise can be used to extend a traditional ad campaign by reintroducing your marketing message in a totally new context.

Guerilla marketing isn’t a silver bullet providing a single solution for every need. However, it has proven itself to be a valuable communications and outreach tool. And in today’s noisy environment, the splash of a guerilla marketing effort may be the right way to cut through the clutter.

How Long Till Marketing Works?

How Long Till Marketing Works?

Aug 30, 2010

Whatever you do, dont hold your breath while waiting for marketing to take affect. Instead, understand your long term goal and what your desired outcome is from your marketing plan, and then sit tight and stick to it!

Most business owners advertise here and there, or contact prospects once or twice, and if they dont show an interest, the business owners move on to greener territories, on to the non-existent Land of Instant Gratification.

We are frequently asked, How long does it take until a prospect acknowledges you or my marketing efforts produce results?
And we always respond – It could happen in a month, even a week or less if the prospects are in the market right now and neglected by their former supplier or service provider. But it probably wont happen soon and it most assuredly wont happen if you ignore them after contacting them once or twice.

Remember that prospects have needs and it is YOUR job to understand them and what challenges they face, and more importatly, how you will provide value packed solutions. Allegiances are lost every day, allegiances gained every day.

Give them time. Give them information. Give them attention. While youre waiting, walk a mile in their shoes so you can be better prepared to talk to them about how their feet feel. Understand your market, understand trends, current needs and the individuals you desire to to obtain business from.

Key factors to remember when dealing with a new prospect is to listen to what they are saying, understand their needs and challenges they are experiencing, and present a value proporsition to the prospect that will provide a solution to their current needs. Understand that marketing is an never ending journey.

Many marketers create their marketing efforts under the ridiculous assumption that prospects are asking “Who are you? What is your product or service? When are you open? Where are you located?” The only real question in the prospect’s mind is “Why should I care?”

Heres what theyre thinking: Its not “tell me a story about you.” Instead, it’s “tell me a story about me. Tell me how you can save my time, increase my income, reduce my stress, bring more love into my life, cause people to think highly of me.” If you cant talk to them about those things, leave those prospects alone because you’re wasting their time and your money.

Keep in mind that people are attracted to businesses that have established credibility. You get it with superb marketing and commitment to a plan.
Marketing continues to be a blend of art, science, business and patience.

It works. But it rarely works instantly. Thats why the most crucial ingredient in the blend called marketing is your own patience and dedication to continously keep focused on your marketing goals.

If you would like to speak with a marketing expert to review your advertising and marketing needs contact Advertising in New York City now.